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The "New Aesthetic" Seems Kind of Old

By Adrian Pocobelli | April 03, 2012    |   
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I came across Bruce Sterling's recent essay on the so-called "New Aesthetic", which was discussed at a panel at this year's SxSW. After reading some of the literature, as well as Sterling's essay on the subject, I was hard pressed to think of a single new idea I had encountered.

If I had to sum up the "New Aesthetic", it would go something like this: renditions of imagery using technological devices creates beautiful objects, which are relevant because they use a contemporary visual idiom. (I'm not even sure they're actually saying that much). If that is what they're trying to say, good for them -- we've been there for 15 years.

If there's more to this so-called "movement", please fill me in.


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