Lego is reporting an astonishing 25% rise in half year sales thanks largely to a dramatic increase in the sale of mini-figures, according to The Telegraph. Although credit is being given to the newly introduced "Ninjago" theme, we suspect the real reason for the increase is the creation of cheaper products, particularly in times like these of economic hardship, as Lego has always been on the more expensive side of the toy market. If we were in their shoes, we'd begin developing a much larger range of smaller, low cost sets, to tap into the massive traffic moving through their stores that are ready to to make impulse purchases for cool products under $25. Currently, they have very few attractive options in this range.
Fascinatingly, Lego is still a privately held company, even though it has all the makings of a multinational corporation with its enormous marketshare of the toy industry (currently thought to be 7%). One wonders if they will ever go public; after all, who wouldn't want to own Lego stock?
Via The Telegraph.
